Once a group of current and potential customers has been identified, it is important for a small business to develop a core marketing message for promoting the business. This module outlines three steps in developing a core message: differentiating your product, explaining how your product solves customer problems, and establishing a brand. Each step is explained in detail with examples. This module is essential for both prospective and current small business owners.
Module: FCE-300, Media: OL, Lessons: 1