Our brand new look brings
our traditions into the future
We are excited to announce our new name and identity
which reflects how we have changed, while remaining true to our roots.
Architectural and reminiscent of Prairie Style stained glass, our new logo nods to Chicago’s North Shore — the home and birthplace of Hadley. The square graphic in the logo contains a simulated representation of a braille ‘h,’ honoring Hadley’s longstanding commitment to braille excellence. It’s a fresh new look that’s contemporary and forward thinking — encompassing new programs and initiatives that shape the Hadley of today. This text-based logo is flexible with a strong graphic that can stand alone, or simply with the name Hadley.
As we roll out our new brand over the coming year, you will see the logo appear in colors corresponding with different Hadley programs, still maintaining an overall look and feel of continuity within the visual identity.
Educating — for life
Our new tagline: Educating — for life. It’s who we are, and it offers a double meaning. Hadley has always been committed to educating people over a lifetime. That’s our mission — promoting independent living through lifelong learning. Hadley is all about lifelong independence for people with vision loss. Equally important is Hadley’s dedication to educating its students on life skills by providing the curriculum, tools and resources to help them reach their potential. We empower our students to live life to the fullest.
Hadley through the years
From The Hadley Correspondence School in 1920 to Hadley Institute for the Blind and Visually Impaired today, one thread remains unchanging: we will always be Hadley. Our mission to promote independent living through lifelong, distance education programs for people who are blind or visually impaired, their families and blindness service providers lives on in each program, initiative and course.
Our new name is all grown up
“Institute,” unlike school, provides the umbrella for Hadley’s many distance education programs and services for adults. From teaching braille and offering a high school diploma, to providing older adults the tools to remain independent at home, in helping entrepreneurs and blinded veterans start a business, or supporting parents of blind children, Hadley meets students where they are and where they are going.