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Marketing: Creating an Image

For small business owners the business's image can have a major impact on current and potential customers. A business's image sets the tone for client expectations, so this module offers ways to affect the image that people form of your business. It covers the importance of image, ways to positively affect it, why it is vital to coordinate all points of customer contact, how to conduct a point of contact audit, and tips for maintaining a good image. Each step is explained in detail with examples. This module is essential for both prospective and current small business owners.
Module: FCE-320, Media: OL, Lessons: 1

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