Marketing: Promotional Materials

Creating a positive and memorable image for a business is very important. Image represents the perceptions and feelings that current and prospective customers have about a business and how it performs. This module takes all of the information from the previous marketing modules about the target market, core message, product, and business image and presents effective ways to share that information in a creative format that captures people's attention. This module will benefit both prospective and current small business owners.
Module: FCE-330, Media: OL, Modules: 1

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